Samsung has its eyes on digital photo frames
- By Johnson Hall
- Published 12/18/2008
Here are some great news about digital photo.
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Posted: 19 Dec 2008
Samsung Electronics Co. Ltd is combining components found in digital photo frames into a new family of SoC devices, targeting to win sockets from small Asian companies who have supplied less integrated solutions to date.
The S5L2010 series aims to help consumer OEMs deliver entry and mid-level products that sport high performance and lower costs. Chip designers as far afield as Shenzhen, China, said earlier this year they foresee opportunities in a rising tide of digital photo frames.
"Samsung's entrance marks a validation of the market for digital photo frames," said David Carey, president of Portelligent, a teardown service that is part of TechInsights, the publisher of EE Times.
The company claims its chips, based on an ARM9 core, can decode a 57pixel JPEG image in one second. The chip also decodes formats including MPEG-1/2/4, Avid, Motion JPEG, MP3, WMA, OGG and AAC.
The processors integrate an ADC to support touch screens. They can boot from single- or multi-level cell NAND flash. They also include an LCD control supporting LED backlights and resolutions up to XGA.
The chips integrate TV-out and DVB-T interfaces as well as support for USB 2.0 and a wide variety of memory cards. The 65nm chips come in quad flat packs. They are sampling now and will be in mass production in the first quarter of 2009.
Portelligent's teardowns of early photo frames revealed they mainly used SoCs from lesser-known Taiwanese players such as Amlogic, MagicPixel and SunPlus. Most of those systems used separate chips for functions such as power management, backlight and touch controls.
The Samsung chips appear to be "the next logical turn of the crank on photo frame SoC integration," said Carey. "I'd also guess it will turn up the heat further in what is almost certainly a very competitive market already," he added.
- Rick Merritt
EE Times
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Posted: 19 Dec 2008
Samsung Electronics Co. Ltd is combining components found in digital photo frames into a new family of SoC devices, targeting to win sockets from small Asian companies who have supplied less integrated solutions to date.
The S5L2010 series aims to help consumer OEMs deliver entry and mid-level products that sport high performance and lower costs. Chip designers as far afield as Shenzhen, China, said earlier this year they foresee opportunities in a rising tide of digital photo frames.
"Samsung's entrance marks a validation of the market for digital photo frames," said David Carey, president of Portelligent, a teardown service that is part of TechInsights, the publisher of EE Times.
The company claims its chips, based on an ARM9 core, can decode a 57pixel JPEG image in one second. The chip also decodes formats including MPEG-1/2/4, Avid, Motion JPEG, MP3, WMA, OGG and AAC.
The processors integrate an ADC to support touch screens. They can boot from single- or multi-level cell NAND flash. They also include an LCD control supporting LED backlights and resolutions up to XGA.
The chips integrate TV-out and DVB-T interfaces as well as support for USB 2.0 and a wide variety of memory cards. The 65nm chips come in quad flat packs. They are sampling now and will be in mass production in the first quarter of 2009.
Portelligent's teardowns of early photo frames revealed they mainly used SoCs from lesser-known Taiwanese players such as Amlogic, MagicPixel and SunPlus. Most of those systems used separate chips for functions such as power management, backlight and touch controls.
The Samsung chips appear to be "the next logical turn of the crank on photo frame SoC integration," said Carey. "I'd also guess it will turn up the heat further in what is almost certainly a very competitive market already," he added.
- Rick Merritt
EE Times
